Olga likes to call herself a change-maker, making a positive impact on the lives of people and the planet we live in. Business for good is what drives her and what lead her to create Wearfer; a transparent and margin- neutral clothing brand. She is experienced in Fashion Sustainability, Fashion-tech and Consumer Research. Olga is a PhD researcher at the University of Glasgow exploring circularity in the fashion second- hand industry and is passionate about understanding consumer behavior. She is an enthusiast of collaborative knowledge sharing.
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Fashion Sustainability: Achieving Circularity in Clothing Consumption
Thorstein Veblen, a Norwegian economist, and sociologist, first coined the term “conspicuous consumption” back in 1899. He used the…
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Fashion Recycling: Are We There Yet?
Fast Fashion and the current hyper-consumption of clothing is unsustainable, which has a huge impact on the environment.…